07 Oct HITCHCOCK PARTNERS: THE BOD BOX

Maidenform was perceived as neutral with no meaningful voice or story. As a result, the entire shapewaer category came to be named after an aggressive newcomer—Spanx. Hitchcock Partners needed insight into the female consumer’s mind to see what it would take for Maidenform to reclaim a...

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08 Sep The Arcade.

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...

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