With a career spanning theater, TV, and hotels, Scott Williams is a brand builder focused on the theatrical narrative at the heart of brands. As Chief Creative Officer at Commune Hotels & Resorts Worldwide, he ran global brand development, including all creative processes relating to new hotel concept development and oversight of Marketing, PR, Digital and Social Media.
Williams is the founder & CEO of Hitchcock Partners. As Chief Marketing Officer of Morgans Hotel Group, he was the chief architect of brand strategy and realization for the hotels that invented the concept of “hotel as theater.” Prior to Morgans, as Chief Creative Officer Worldwide for Starwood Hotels & Resorts, he controlled creative output, and held the final responsibility for the quality of all of Starwood’s creative products, including textbook success stories at W and Westin. Williams’s television career included marketing and producing efforts at CBS, ESPN and HBO. And as a writer, producer, teacher and actor, he had stellar theatrical experiences at San Francisco’s American Conservatory Theater, where he received an MFA, and at the storied Steppenwolf Theatre Company in Chicago.
Williams also received a GMP from Harvard Business School, a MFA from the American Conservatory Theater and a BA in Theater from the University of Washington. He is a Graduate School Advisor in the School of Visual Arts MFA program, is a member of the Academy of Television Arts & Sciences and has won multiple awards, including HSMAI Platinum and Gold Adrians, BDA, the Society for Environmental Graphic Design, numerous Tellys and the Starwood Global Leadership Award.
In addition, his work has been written about in numerous publications, such as The New York Times, Fast Company, The Wall Street Journal, Skift, Brandweek, Ad Age and Folio.
Peter Bysshe is happiest when he’s fixing something. Think MacGyver. Or an Eagle Scout. It’s no surprise, then, that for nearly 20 years, he’s also been fixing brands. At McCann-Erickson, Future Brand and Landor he was promoted through the ranks for fixing media, advertising, identities, packaging and graphic guidelines for Johnson & Johnson, Coca-Cola, ExxonMobil, Verizon, General Motors, Diageo and Kraft Foods, among others. At The Ito Partnership he went deeper still by fixing hiring practices, training programs, and any attitudes that might resist daring new ventures at Morgans Hotel Group. Peter’s breadth of expertise is fueled, in part, by his BA in Economics from Bates, and his MA in Industrial Design Degree from Pratt – but also by his work coaching triathletes. In a word, he’s a very fit social scientist with a well-worn set of tools.
Other clients also along the way have included: Tiffany & Co., Bacardi, Dupont, Western Digital, fcb, Chevrolet, Crown Royal, Pimms, Carnegie Corporation, Planters, Ritz, Belvita, Gevalia, CapriSun, Crystal Light and Mio. His athletes aren’t his clients, but he’s fixing that, too.