CHLOE’S

Strategic Marketing, Creative Direction, Web Design

Category
Brand Development, Creative Direction
About This Project

Chloe’s Soft Serve Fruit Co. is an all-natural, three-ingredient alternative to frozen yogurt and ice cream with three outlets in the New York area. Soft serve fruit is made simply from real fruit, filtered water and a touch of organic cane sugar.
 

BUSINESS CASE

The Soft Serve Fruit Co. came to us for a two-phase engagement. First, a Brand Focus and Refresh, and, second, the Rebranding and Relaunch of the company with a new name (Chloe’s). We began with the Strategic Brand Platform and along the way created a new logo and identity; in-store product signage; in-store way-finding and directional signage; menus and nutritional information; photography; and packaging.

Hitchcock Partners helped redefine our brand and surpassed all expectations we had.
Michael Sloan, CEO, CHLOE’S SOFT SERVE FRUIT