Brand Visual Identity and Brand Development
PLUM was a national multi-platform lifestyle television network which reached over 6 million households.
PLUM curated the best of the good life with programs focusing on home and real estate, décor, food and wine, style, travel, art and design.
PLUM was distributed on cable television systems in the Hamptons, Philadelphia, Boston, Aspen, Nantucket, Martha’s Vineyard, and Telluride.
Scott Williams was an advisor to Plum’s management in the operation of its business as interim-CEO and Chief Restructuring Officer, directing the marketing of Plum and supervising and ensuring the the successful sale of the network.