RENAISSANCE HOTELS

Brand Development & Hotel Promotion

Category
Brand Development, Creative Direction
About This Project
Renaissance Hotels, a lifestyle brand within the Marriott International global portfolio, represents a diverse collection of more than 151 hotels in 35 countries worldwide. The brand is known for offering unique guest experiences woven through design, service and the brand’s signature Navigator lifestyle concierge service, as well as their RLife LIVE arts and entertainment platform.

 

Hitchcock Partners developed a multi-platform brand-at-a-glance video that showcased the state of the Renaissance brand, its values, the transformation it has undergone and what it feels like when the experience is delivered on-strategy. The film showcased the core proof points of the Renaissance experience including Navigator, RLife LIVE and the Sensory Programming Experience. The films were provocative and memorable “tone poems” that enlisted buy-in for the stated initiatives and created the desired investment in the long-term transformation of the brand.

We also developed key conference speeches for Brand Leaders to enlist owners, operators, General Managers and employees in the new Live Life To Discover communications campaign.

Additional assignments included creating an innovative film demonstrating the value of the REN Meetings program.