AOL

Brand Development and Video Production

Category
Brand Development, Creative Direction
About This Project
AOL’s business spans online content, products, and services for consumers, publishers, and advertisers.

 

AOL VIDEO BRAND LIFT

AOL needed a fresh and unique brand positioning strategy and campaign that announced the launch of a new video destination that would establish their presence as a ground breaking offering for both brands and advertisers. We drove the development and definition of the video network brand strategy and branded the “On Network,” providing brand guidelines and a strategic framework for this new initiative.