DAVID BARTON GYM
Brand Development, Creative Direction
About This Project
- David Barton is the man who made working out cool. He created the gym-as-nightclub that has been widely imitated with the promise that all his clients will “look better naked.” Hitchcock Partners developed a strategic brand plan for DBG.
- “I hired Scott for a routine brand analysis. What I got was a brilliant strategy, groundbreaking ideas and a crystal clear understanding of my market in a world where the rules change every day.”
- DAVID BARTON, DAVID BARTON GYM