Business planning, strategic and operating frameworks

Brand Development, Creative Direction
About This Project
Prima Studio is a lifestyle performance athletic collection with remarkable styling that stands up to a workout and stands out in class. Prima Studio is founded on the idea that performance wear should deliver flawless fit and singular style while supporting the demands of high-impact women. Prima’s design collection balances effortless style with technical superiority.


Hitchcock Partners provided business planning, strategic and operating frameworks, and brand and marketing services, including forecasting and proprietary research tools, communication planning, merchandising and production plans.