Marketing Strategy and Creative Brand Development

Brand Development, Creative Direction
About This Project
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established, well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. Maidenform sells its products under some of the most recognized brands in the industry, including Maidenform®, Control It!®, Fat Free Dressing®, Flexees®, Lilyette®, Bodymates®, Inspirations®, Self Expressions® and Sweet Nothings®. Maidenform products are distributed in 63 countries and territories in addition to the United States.


Hitchcock Partners was engaged for a large confidential assignment prior to the sale of the company to Hanes.